How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 11:47
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Why Lane Johnson believes he can be better than ever at 35 years old - NBC Sports Philadelphia
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
June 27-July 3: New Moon to Crescent Sky Watch - The Weather Channel
Processes
Perception
Place
After 27 years, engineer discovers how to display secret photo in Power Mac ROM - Ars Technica
Price
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.